Tim Horton’s Gets Liquor License In Latest Effort To Capture Late-Night Market

Food - Several Tim Horton’s locations across the province of Ontario will be expanding their menu with a variety of new alcoholic beverages after the company acquired LLBO licenses for a handful of it’s locations.

Beginning May 1, select stores in London, Cambridge, Barrie, Oshawa, and Kanata will offer a limited selection of domestic beer, mixed drinks, and Jackson Triggs wines. The company says the decision to launch the test project was stemmed from their continued effort to capture a late-night market.

“We are already Canada’s go-to spot for breakfast and coffee. But now, we will be so much more than that,” stated the company in a PR release, “We want Tim Horton’s to be the place Canadians go for after work happy hour, to break the ice on a first date, and to load their double-doubles up with Bailey’s during that 5am hockey practice.”

The company says they will be offering a variety of beverages for in-store consumption or to go, provided it is accompanied by a food purchase, and will be marked as the first ever drive-thru bar in Canada.

The launching of alcoholic beverages comes just a few weeks after the company began offering pizza at all locations, with Tim Horton’s stating their initial customer feedback revealed that the only way to actual eat their pizza was to be 4 to 9 beers deep.