Tim Horton’s Announces Second Wave Of Ice Cream Flavours: “Burnt Roast” “Mom of 3's Cigarette Cup” and “Lots O’Butter”
By Jason Byrne
Food - Capitalizing on the buzz generated from their previous announcement, Sourabh Malik, Vice President of CPG at Tim Hortons, has released the next iterations of Tim Hortons new ice cream products.
“At Tim Hortons, we’re committed to bringing our unique, only-at-Tims tastes to Canadians. With this wave, we truly believe we’ve captured the Tim Hortons experience” said Malik, flicking a housefly off his Timbits.
The three new flavours announced were “Burnt Roast”, “Mom of 3’s Cigarette Cup”, and “Lots O’Butter”. Commenting on the selection, Malik remarked that “It was important to capture the products Tim Hortons customers have been receiving for decades."
Tim Horton’s is of course famously known for failing to sell ice cream in Canada, after partnering with Coldstones in 2014.
Jason Byrne is a contributing writer at The Toronto Harold. More of Jason’s work can be found here.