Presdient’s Choice Unveils New Deflation Products Including “Memories Of Cow’s Milk” And “Free From Chicken ‘Chicken’

Food - In response to boycotts and calls for lower food prices, Loblaws has announced that their in-house label President’s Choice will be releasing multiple lines of new, lower priced items. The items will be at a more entry level price point for consumers, and the brand says these “deflation” items will contain mostly food-based products. “Memories of Cow’s Milk” is a liquid beverage product that has an almost indistinguishable texture like cow’s milk. Another product, “Chicken” Chicken (part of the Free From Meat product line) is a deli meat style food-based product. PC has also reportedly purchased hundreds of thousands of bugs for undisclosed reasons.